Announces partnerships with prominent directors and production houses from the movie industry to provide high quality digital content.
Hyderabad, 16th March 2017: Mr. Uday Reddy, Founder and CEO of YuppTV along with YuppTV’s Brand Ambassador “Superstar Mahesh Babu” has launched YuppTV Originals, the OTT platform’s foray into original content production. Exploring concepts beyond cinema, YuppTV Originals is set to bring forth unconventional story telling in collaboration with the top talent from the movie industry. This new content will be available in episodic format for the digital audience, exclusively on YuppTV’s platform.
At the launch, Uday Reddy, Founder and CEO of YuppTV
said, “We disrupted the entertainment sector with technology by launching
YuppTV in 2006. Now with YuppTV Originals, we aim to disrupt the content space,
following the needs of our evolving audience, and our vision of providing
high-quality engaging content. Besides, YuppTV Originals will empower the
content creators by providing direct access to the audience and thereby
streamlining distribution. I’d further extend heartiest welcome to our
associates from the film fraternity, ensuring optimum growth for the content ecosystem.”''
Speaking on the occasion,
Tollywood Superstar Mahesh Babu said, “I congratulate
YuppTV for this novel concept and associating with big names in the industry. I
am confident that ‘YuppTV Originals’ will have a wide reach, and recommend artists
and visionaries from the industry to make use of this opportunity to showcase
their creative pursuits and connect instantly with the internet audience.”
YuppTV Original’s
initial focus to be on regional content in episodic format, while also making
endeavors for Feature Film Production. To produce their first few series,
YuppTV has associated with prominent production houses such as I-candy
creation, Early Morning Tales – a division of Vijayanthi Movies, TrendLoud – The
digital arm of Vision Times, Madhura Entertainment and Tamada Media.
Commenting on
the partnership, popular Tollywood
Director Deva Katta - said
“Originals provide immense creative freedom for the evolving talent in the
industry. As YuppTV provides a direct reach to the audience it will also help
us pool in fresh talent and bring their creativity to the spotlight. Myself, my
partner Krishna Vijay and our company iCandy Creations is delighted to be part
of Originals and look forward to a prolonged partnership in producing engaging
new-age content.”
YuppTV Originals’ first
mini-series, Endukila, presented by Deva
Katta’ iCandy Creations, written and directed by Laxman Karya will be launched
during Ugadi, followed by another exciting series produced by Swapna Dutt’s Early Morning Tales-a division of Vijayanthi
Movies and director supervision by Nandini Reddy. Catering to global
audiences, YuppTV is overcoming the language barrier by including subtitles and
will be dubbed in other languages. YuppTV is further calling out the talent in
the industry to come on-board and become part of this digital evolution.
YuppTV is one of the world’s largest internet-based TV and
On-demand service provider for South Asian content, offering more than 250+ TV
channels, 5000+ Movies and 100+ TV Shows in 14 languages. YuppTV, recently
received funding from Emerald Media, a Pan-Asian platform established by
leading global investment firm KKR for investing in the media and entertainment
sector, wherein Emerald Media acquired a significant minority stake in the
company for US$50mn. Emerald Media is led by industry veterans Rajesh Kamat and Paul Aiello,
supported by an experienced team of investment and operating executives. The
platform primarily focuses on providing growth capital to media, entertainment
and digital media companies. YuppTV had earlier raised its Series A round of funding from
Poarch Creek Indian Tribe of Alabama.
YuppTV
has 25000 hours of entertainment content catalogued in its library, while
nearly 2500 hours of new on-demand content is added to the YuppTV platform
every day. YuppTV offers Live TV and Catch-Up TV technology. It has recently
launched YuppFlix, a movie on demand streaming service for Expat Market and
YuppTV Bazaar an online marketplace for the premium content curator. YuppTV is
currently ranked #1 Internet Pay TV platform for Indians living abroad and the largest
Internet TV platform from premium content availability in India. YuppTV is the
most downloaded Indian SmartTV app and it also boasts of 8 million mobile
downloads with 4.0 user rating.
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